Analysis of the Company Diet Coke Plus Assignment - 14

Analysis of the Company Diet Coke Plus - Assignment Example This did not help, as the taste was not appealing to the target group that comprises of young men. Coca-Cola Blak, which has the coffee essence, was appreciated by older men but not pleasing to the young men. The company also made Full Throttle Blue Demon that is appealing to Hispanic men but according to past research, men between 18-34 years were abandoning Coca-Cola brands since none was appealing to them (Lamb, Joseph, and Carl, 33). This led to the introduction of Coke Zero that young men have embraced in Australia. The introduction of Coke Zero will reduce the consumption of Diet Coke Plus and Diet Coke since most men will start consuming it. This will lead to huge losses from these brands and female customers may start consuming it. The hidden cameras used to advertise Coke Zero would have made Diet Coke Plus more appealing than and that was used. I do not think that Diet Coke could have been repositioned to change customers’ perspective since its brand name is fixed in men that it is for women.   To change this perception, the company had to form another name and change the bottle color just to end the men’s mentality.